SAR Logistics, founded in December 2011 and based in Mumbai, specializes in comprehensive logistics solutions, including freight forwarding, customs clearance, warehousing, and transportation. Over 12 years, they have catered to various industries with efficient and tailored supply chain management. However, with the evolution of the digital world, the brand’s online presence was not conveying the credibility that matches their expertise.
To address SAR Logistics’ challenge of an underwhelming digital presence despite their domain expertise, we initiated a comprehensive design audit of their brand and analyzed five key competitors in the logistics sector like Gati Limited, Blue Dart Express, Delhivery, Maersk, JCTrans and a couple of international competitors.
This audit enabled us to identify areas where SAR Logistics could enhance their visual identity to better reflect their expertise and align with industry standards.
Understanding this challenge, we got to work to art direct their visual language and content strategy. SAR is known for providing seamless services through an efficient team led by experts. We refreshed their brand language to reflect their personality as knowledgeable, mature, modern, and trustworthy. Scroll through for snapshots of our process and the output!
