Leon Grill, a Bengaluru-based burger and fast-food chain, came to CCS with a vision: to grow beyond their hometown and make their mark across India. They wanted to reposition themselves as a youthful yet family-friendly fast-food joint that would appeal to all ages.
After diving deep into their brand, conducting research, and chatting with the team, we discovered that their star offerings were their fries, burgers, and signature sauces. So, we decided to rename the brand to Leon’s Burgers and Wings to put their specialties front and centre, making their USPs instantly recognizable.
Next, we transformed their communication to reflect a bold and mouthwatering personality, highlighting their unique handcrafted sauces and commitment to fresh ingredients. To bring this new identity to life, we drew inspiration from classic American Diners, infused it with a playful retro vibe, and brought it all together with minimalistic illustrations.
The result? A deliciously fresh visual identity that captures the essence of Leon’s and sets them up for success as they expand nationwide.
