This was our first venture into event design, where we collaborated with SunNutra Foods, a B2B brand specializing in health product ingredients such as plant-based protein powders and sweeteners. The project involved art direction for their exhibition spaces in Paris, Frankfurt, and Thailand. Given that exhibitions are a crucial touchpoint for SunNutra Foods, our challenge was to create a stall design that was visually appealing, functional, and aligned with their brand ethos.
Scope of Work:
1. Brochure and Leaflet Design: We created informative and visually engaging brochures and leaflets to effectively communicate the brand’s product offerings.
2. Stall Design: Collaborated with the client on 3D renders to visualize and implement the brand’s design system in the exhibition space.
3. Spatial Planning: Ensured the stall’s setup, dimensions, and flow were optimized for visitor engagement while maintaining an attractive and delectable appeal.
4. Lighting and Aesthetics: Paid special attention to lighting and overall presentation to enhance the visual impact and draw in potential clients from a distance.
Key Considerations:
Brand Representation: The design had to reflect SunNutra Foods’ positioning as a leader in health-oriented, innovative ingredients.
Attractiveness and Functionality: The exhibit needed to catch attention from afar while providing an inviting space for interaction.
Global Context: Adapting the stall’s design for international audiences in three distinct markets while ensuring consistency in brand language.
The exhibits received significant attention and praise at all three venues. The stall design successfully conveyed the brand’s innovative product offerings and created a memorable experience for attendees, reinforcing SunNutra Foods’ position as a trusted player in the health product ingredients industry.
This project marked a milestone for us as we navigated the nuances of event design, merging creativity with technical and spatial precision.
